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The BAM
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The BAM
Work
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Work
Culture
About
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Brand strategy, yes. Brand campaign, maybe.
The BAM Connection 5/13/25 The BAM Connection 5/13/25

Brand strategy, yes. Brand campaign, maybe.

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Introducing a radical new form of content called BGC: Brand-Generated Content.
The BAM Connection 4/22/25 The BAM Connection 4/22/25

Introducing a radical new form of content called BGC: Brand-Generated Content.

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To make your work more interesting, make yourself more interesting
The BAM Connection 4/1/25 The BAM Connection 4/1/25

To make your work more interesting, make yourself more interesting

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There are only 3 perspectives a consumer can have when they encounter your brand
The BAM Connection 3/18/25 The BAM Connection 3/18/25

There are only 3 perspectives a consumer can have when they encounter your brand

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What Advertising Characters can do for your Brand
The BAM Connection 3/4/25 The BAM Connection 3/4/25

What Advertising Characters can do for your Brand

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The Celebri-fication of Advertising
The BAM Connection 2/11/25 The BAM Connection 2/11/25

The Celebri-fication of Advertising

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12 Significant Changes to the Advertising Business
The BAM Connection 1/28/25 The BAM Connection 1/28/25

12 Significant Changes to the Advertising Business

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Calf, Calf, Calf, Cow
The BAM Connection 1/14/25 The BAM Connection 1/14/25

Calf, Calf, Calf, Cow

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How to blow up your TikTok and Reels from scratch to 32+ million views
The BAM Connection 12/3/24 The BAM Connection 12/3/24

How to blow up your TikTok and Reels from scratch to 32+ million views

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26 Tested Advertising Appeals
The BAM Connection 11/19/24 The BAM Connection 11/19/24

26 Tested Advertising Appeals

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Branding Experts & Platform Wizards
The BAM Connection 11/5/24 The BAM Connection 11/5/24

Branding Experts & Platform Wizards

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5 Ways for Brands to Break Out Today
Renata Baiocco 10/22/24 Renata Baiocco 10/22/24

5 Ways for Brands to Break Out Today

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All Great Creative Work Falls into One of These Five Buckets
The BAM Connection 10/8/24 The BAM Connection 10/8/24

All Great Creative Work Falls into One of These Five Buckets

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8 Tips for Giving Better Creative Feedback
The BAM Connection 9/24/24 The BAM Connection 9/24/24

8 Tips for Giving Better Creative Feedback

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Great Marketing Should Do Two Things: Transact and Attract
The BAM Connection 9/12/24 The BAM Connection 9/12/24

Great Marketing Should Do Two Things: Transact and Attract

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The BAM

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