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Why Social-First Skills Undermine TV Advertising
The BAM Connection 2/13/26 The BAM Connection 2/13/26

Why Social-First Skills Undermine TV Advertising

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Clarity in a world that can’t stop adding.
The BAM Connection 2/13/26 The BAM Connection 2/13/26

Clarity in a world that can’t stop adding.

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Going into the new year with a vague strategy and a muddy POV? Not the path to success in 2026.
The BAM Connection 2/13/26 The BAM Connection 2/13/26

Going into the new year with a vague strategy and a muddy POV? Not the path to success in 2026.

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Halloween posts for Rohto Dual Light Relief
The BAM Connection 2/13/26 The BAM Connection 2/13/26

Halloween posts for Rohto Dual Light Relief

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World Series Special: From pitcher to pitcher
The BAM Connection 2/13/26 The BAM Connection 2/13/26

World Series Special: From pitcher to pitcher

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Why Bad Ads Get Made
The BAM Connection 2/13/26 The BAM Connection 2/13/26

Why Bad Ads Get Made

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Fishing in other people’s ponds.
The BAM Connection 2/13/26 The BAM Connection 2/13/26

Fishing in other people’s ponds.

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Full-time vs Freelance model? It’s an “and” not an “or.”
The BAM Connection 2/13/26 The BAM Connection 2/13/26

Full-time vs Freelance model? It’s an “and” not an “or.”

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Swinging for the Fences Every Day
The BAM Connection 2/13/26 The BAM Connection 2/13/26

Swinging for the Fences Every Day

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Ai Means Everyone Now Has an Instant Factory.
The BAM Connection 2/13/26 The BAM Connection 2/13/26

Ai Means Everyone Now Has an Instant Factory.

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What should change, what should never change
The BAM Connection 2/13/26 The BAM Connection 2/13/26

What should change, what should never change

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Cannes Special: All Great Creative Work Falls into One of These 5 Buckets.
The BAM Connection 2/13/26 The BAM Connection 2/13/26

Cannes Special: All Great Creative Work Falls into One of These 5 Buckets.

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Brand strategy, yes. Brand campaign, maybe.
The BAM Connection 5/13/25 The BAM Connection 5/13/25

Brand strategy, yes. Brand campaign, maybe.

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Introducing a radical new form of content called BGC: Brand-Generated Content.
The BAM Connection 4/22/25 The BAM Connection 4/22/25

Introducing a radical new form of content called BGC: Brand-Generated Content.

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To make your work more interesting, make yourself more interesting
The BAM Connection 4/1/25 The BAM Connection 4/1/25

To make your work more interesting, make yourself more interesting

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There are only 3 perspectives a consumer can have when they encounter your brand
The BAM Connection 3/18/25 The BAM Connection 3/18/25

There are only 3 perspectives a consumer can have when they encounter your brand

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What Advertising Characters can do for your Brand
The BAM Connection 3/4/25 The BAM Connection 3/4/25

What Advertising Characters can do for your Brand

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The Celebri-fication of Advertising
The BAM Connection 2/11/25 The BAM Connection 2/11/25

The Celebri-fication of Advertising

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12 Significant Changes to the Advertising Business
The BAM Connection 1/28/25 The BAM Connection 1/28/25

12 Significant Changes to the Advertising Business

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Calf, Calf, Calf, Cow
The BAM Connection 1/14/25 The BAM Connection 1/14/25

Calf, Calf, Calf, Cow

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