We created a Super Bowl commercial that captured the pure joy that is everything [yellow tail] wine. A brand that is sunny yellow, Australian, with a kangaroo on the label, and it’s wine! The idea: Tastes like happy. When [yellow tail] is around, things get happier, it’s contagious, abundant, pervasive. Because it’s not only about what’s inside the glass, it’s about all the happiness around and outside the glass as well.