Advertising for pregnancy test kits traditionally showed young, happy couples (often white) hoping to have a baby. In reality, thousands of journeys lead to that stick. Single moms, those struggling with infertility, some black, white, Latina, Asian, gay. older, still in school, and over 70% hope for a negative test. The impact of our campaign made everyone feel like a part of the journey with one simple question, common to all…Am I?