Rohto Eye DropsSummer Drop
5-weeks that put a brand on the map
A drop that protects your eyes from the irritation of sunlight and screen light. You might call that a “Summer Drop.” So, what if we did a “Summer Drop” of killer prizes, one a week, that you can enjoy in the sunshine, knowing your eyes are protected. The result: unexpected partnerships and unparalleled impact on brand awareness and business.
IMPACT
78% IG follower growth
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6 million Views, 34,000 engagements
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100 – 400% lift on all other Rohto social on IG
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30% total sales increase over 5-week period
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Brought in new users from our promo partners, while each partner had a significant increase in followers and engagement
