In our hurry to make, let's not forget to think.
Marketing suffers from an accelerated rush to execution. We gotta make stuff, right now, and lots of it.
Ai, social media, sales pressures, and FOMO (Fear of Marketing Obsolescence) have all led to this infatuation with execution. The result: a world of quantity over quality, speed over purpose, impressions over making an impression.
We’ve become a culture of makers not a culture of thinkers.
Clearly, speed is critical today. Getting things made and into market asap can often be a competitive advantage. BUT making things quickly that are not well thought out does not build a positive outcome for any brand. My Krav Maga instructor calls these “fast mistakes.”
Don’t get caught up in the surge of reckless speed. All that does is make you highly productive at doing it wrong.
