Oxy Acne Care

Zitcoms

Influencers helped a Gen Z brand “break out”

Back-to-school is already a dramatic rollercoaster. And, of course, the age-old nemesis, a zit always makes an appearance right before the first day.  With a fun content series, each one centered around the perils of pimples, Oxy created comedic release driven by Influencers

IMPACT

Nearly 6.5 million impressions

1.5 million views across TikTok and Meta

12% sales increase in the first two weeks

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