Oxy Acne Care

Zitcoms

Influencers helped a Gen Z brand “break out”

Back-to-school is already a dramatic rollercoaster. And, of course, the age-old nemesis, a zit always makes an appearance right before the first day.  With a fun content series, each one centered around the perils of pimples, Oxy created comedic release driven by Influencers

IMPACT

Nearly 6.5 million impressions
—
1.5 million views across TikTok and Meta
—
12% sales increase in the first two weeks

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