Going through life with no point of view should not be the new brand model, despite what some people claim.
•Two definitive schools of thought exist out there on how to market a brand in today’s world. Some believe you should think, define yourself, and line everything up to serve your POV. Others think you should blast out tons of interesting content and chase what works.
•Why can’t you have both? A consistent, unifying POV and many diverse executions to see what clicks, literally? We call that Branding Experts + Platform Wizards.
•Also, I have 100% respect for consumers, creators and influencers, but you can’t just hand your marketing over to them. The brand still needs a voice, too. It's the one true, pure voice.
•This is for sure: going through life with no POV is not good for a person, a brand, a company, anyone. You let everyone else define who you are. When has that ever been an intelligent way forward?
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