Have you ever been in a meeting where silence fills the room? If you’ve experienced this chances are you have had a unique meeting. Typically, everyone wants to talk, to repeat, to reframe, to debate, to discuss, to regurgitate…. it’s endless. Very few people have the patience or skill to just listen. Chances are if(…)
One, short, compelling phrase that nails the brand meaning, then directs and connects all communication.
Ideal Screen Story
The brand story written, incited and linked across all screens.
Art of Attraction and Transaction
Every piece of creative attracts people to the brand, and/or gets them to transact.
May is National Stroke Awareness Month
This campaign aims to teach everyone the four signs of a stroke F.A.S.T. Face Arms Speech Time. Please take :60 to learn the signs, and you just might save someone’s life. May is National Stroke Awareness Month.
MAUREEN MALDARI | CEO
Maureen Maldari, is founder and CEO of The Baiocco and Maldari Connection – a branding and content creation Agency in Dumbo, Brooklyn. Prior to her new venture, Maureen led the growth of world class marketers like GlaxoSmithKline, Mars, Procter & Gamble and iconic brands such as Botox, DirecTV, Panasonic, and Major League Baseball’s World Baseball Classic. She brings an unrivalled track record of success in crafting strategic brand vision, launching new to the world products, and driving world-class creativity across multiple channels to build thriving global and national brands.
Maureen’s past Agency experience includes Saatchi and Grey where she served as President of Grey’s Healthy People unit and former Chief Account Management Officer.
Maureen earned her MBA in Marketing Management at Pace University and is also a visiting lecturer at her alma mater and Yale University. Maureen was named as one of the top female business leaders in New York by the YW and was a member of their board for many years. In her free time, you can always find her getting her Zumba on!
ROB BAIOCCO | CCO
The CCO and Co-Founder of The Baiocco and Maldari Connection, a branding and content creation agency in the digital hotbed of Dumbo. The agency has a driving philosophy that “Simplicity Liberates Creativity.”
Executive Creative Director with 20 years experience working at Grey Worldwide in New York. Led the creative vision, and produced multi-platform campaigns, for many of America’s most popular brands, including Captain Morgan, E*Trade, Pringles, Starburst, Tanqueray, Six Flags, Aquafresh, Crown Royal, Febreze and Frontier Airlines.
• Ran over $250 million in business in Sticky Grey, during the “Village system” era at Grey from 2001-2006.
• Led Healthy People, healthcare division from 2011-2013 with over $750 million in billings, and more than 350 employees domestically and globally.
• Has a wealth of international experience, overseeing the creative for brands in more than 80 countries.
• A proud and active member of the Ad Council.
• Eight years on the Creative Review Committee.
• 10 pro-bono campaigns created.
Wanna’ follow us?
- #creativity #Advertising #QOTD http://t.co/rxjNAMQKiw
1 month ago
- If you're doing qual #research, make sure you have the right people in the room. #advertising http://t.co/792biYD61E
2 months ago
- #advertising http://t.co/mMrEKhtjrc
2 months ago
- The Art of Attraction and Transaction. Great advertising is about these two things. Period. wp.me/p3RpOc-3a
2 months ago
Can you feel it? The massive crush of corporate peer pressure being put on people to join the open-floor-plan movement, to jump on the collaboration bandwagon? Otherwise you’re labeled “old school,” someone who doesn’t understand the new world of thinking. Or worse yet, you’re pegged an elitist, power-hungry snob who clings to old-fashioned status symbols,(…)
Not to oversimplify, but after years making thousands of ads, consuming millions, attending a boatload of award shows, judging numerous others, and winning my share of hardware, I believe most creative work falls into one of five stylistic buckets. Why is this important to know? If you want your work to have any chance of(…)
1. Don’t like, don’t trust. 2. Don’t like, but trust. 3. Like, but don’t trust. 4. Like and trust. Let’s break these down. 1. Don’t like, don’t trust. These are the selfish, obnoxious people, who prove to be jerks over and over again. No matter how many times you offer the olive branch, they crush(…)